It Pays to Play.
It Really Pays to Sell.
Everybody knows you can win big playing the Lottery, but did you know that some of our biggest winners are actually our retail partners? Retailers earn an average of over $15,000 selling Lottery games. For a business like yours, the Lottery is much more than a fun way to play -- it’s a great way to profit. Our retail network includes over 3,000 businesses all over the state.
How Much Money Can You Earn?
While annual profits vary from one retailer to the next, our retailers earn an average of more than $15,000 a year from selling Lottery games. Plus, every ticket sold increases your chance of selling a winning ticket. You can earn bonuses of $200 to $50,000 for selling Jackpot game top prizes, plus bonuses for select Scratch games. Further, meeting performance goals entitles you to bonus awards paid yearly.
- Scratch games commissions - 7%
- Jackpot games commissions - 6%
- Cashing bonus - 1%
Performance Bonus
Participating retailers complying with program qualifiers are eligible to earn an additional 7% commission on Scratch sales above their FY24 sales goal. Retailers must have been selling Lottery products by June 30, 2023, to qualify. See Retailer Award Incentive for Sales Excellence (RAISE) plan for complete details.
When Players Win, So Do You!
|
Game(s) |
Prize Level |
Your Bonus |
|---|---|---|
|
Powerball/Mega Millions |
JACKPOT |
$50,000 |
|
Powerball/Mega Millions |
5 of 5 (WITH POWER PLAY OR MEGAPLIER) |
$3,000 |
|
Powerball/Mega Millions |
5 of 5 (NO POWER PLAY OR MEGAPLIER) |
$2,000 |
|
Powerball Double Play |
5 of 5 (WITH POWER PLAY) |
$10,000 |
|
Powerball Double Play |
5 of 5 (NO POWER PLAY) |
$1,000 |
|
Colorado Lotto+ |
JACKPOT |
$10,000 |
|
Colorado Lotto+ with Plus |
JACKPOT |
$2,500 |
|
Lucky for Life |
TOP PRIZE |
$10,000 |
|
Lucky for Life |
SECOND PLACE PRIZE |
$2,500 |
|
Cash 5 |
JACKPOT |
$200 |
|
$50 Scratch Game |
TOP PRIZE |
$5,000 |
|
$20 Scratch Game |
$1 MILLION TOP PRIZE |
$3,000 |
How Much Does It Cost?
There are nominal charges that you will need to cover in order to be a Colorado Lottery retailer.
- Licensing Fee $21 per year
- Bonding Fee $40 per year
- Communications Fee $5 every week
Lottery Retailer Responsibilities
There are a few requirements that you must adhere to if you're going to sell Lottery games.
- You must prominently display Lottery equipment and Scratch ticket merchandisers in a highly visible location.
- Lottery point-of-purchase materials need to be displayed in prominent areas. Flyers and Playslips need to be accessible to players.
- Secure storage is required for inactive packs of Scratch tickets.
- You must provide us with electronic fund transfer (EFT) authorization for your bank so that we can account for weekly billing.
- Remember, Lottery games can only be sold to players that are 18 years or older.
We Support Your Sales Efforts
We're here to make sure that your Lottery business is successful. Listed are just a few things that we do to help you, and we're always just a phone call away if you need more assistance.
- The Lottery will handle the installation of communications and equipment, and provide ongoing maintenance and service to the systems as necessary.
- You'll receive eye-catching ticket merchandisers and point-of-purchase materials to market Lottery games to your customers.
- Training materials and additional resources including a retailer website are available to help Lottery retailers increase sales.
- A Lottery sales representative is assigned to your store to provide ongoing inventory management, marketing assistance and training for your employees.
- And, you have a hotline direct to our customer service department, and another for technical assistance, so you're never alone.